“Ladies and gentlemen, this is a public service announcement, sponsored by Fansided.com and the good folks at Saving The Skyhook… ‘Fellow Americans, it is with the utmost pride and sincerity that I present this article, as a living testament and recollection of history in the making during our generation.’”
Those are the lyrics to Jay-Z’s Public Service Announcement with a little variation on my end. You might be wondering why I would begin this post with song lyrics but on a day like today it’s appropriate.
According to a report from ESPN’s Darren Rovell, rapper/entrepreneur Jay-Z will be starting his own sports representation agency. The agency will be known as Roc Nation Sports and Rovell notes that New York Yankees second baseman, Robinson Cano, is first in line to be represented.
Apparently being one of the best rappers of all time, having a share in the Brooklyn Nets franchise, aiding in the production of NBA 2k13, and being married to Beyonce (whom he has a child with) isn’t enough for Mr. Carter. Then again, when you have the kind of money those two do, you have to find something to do with it.
While the first to be represented is a baseball player, it would be almost laughable to assume that guys throughout the NBA won’t want in on this. I’m assuming that the most obvious players to show interest will be his own but it won’t stop there. Jay-Z has formed friendships with numerous players throughout the league (i.e. Lebron James, Chris Paul, Kobe Bryant, etc.) and he, without a doubt, has access to 99.9% of all NBA athletes. With that in mind, I’m predicting that within the next one to three years there will be at least one player from each NBA franchise that is affiliated with RNS.
Personally I think it’s great that a world renowned celebrity has become somewhat of a symbol for the NBA. He is responsible for bringing the Nets to Brooklyn and the team has realized success in one of New York’s most popular burrows. As far as Roc Nation Sports is concerned, it’s pretty safe to say that this firm will be highly successful, especially when you consider the interest Cano has on the first day of it’s existence. Jay-Z has taken the NBA by storm and he’s done nothing but positive things for the league. With David Stern stepping down from his role as commissioner in 2014, don’t be surprised if Adam Silver loses his nearly guaranteed inheritance to a man by the name of Sean Carter. But allow me to reintroduce him, his name is Hov.